Kaitlin Goodman, LMSW started Achad Therapy in 2016. The original website no longer matched Kaitlin’s vision for her practice, so she contacted Gilded Lilly Marketing in 2020 to give the site a refresh.

For this project, I focused on making Achad Therapy’s site stand out amongst the competition. I conducted competitive analysis to understand what colors and themes would give Achad Therapy a strong identity that’s different from other similar sites.

In our initial conversations, Kaitlin said she was drawn to images of the outdoors and the concept of mental health as a journey. So I incorporated those themes into her new site through imagery, topographical lines and a soothing sunset color scheme. I also reorganized the content hierarchy of her site so it made more sense for the reader.

“Working with Gilded Lilly was an incredible experience. Lilly was patient, kind, understanding and incredibly flexible. There's no doubt in my mind that I will continue to use Gilded Lilly's services in the future, and I'm very happy to have Lilly as a resource for my business.”

— Kaitlin Goodman, LMSW

 

 

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