Debra Gustin had always dreamed of starting her own Reiki business. When she saw the opportunity, she started Balance Brings Beauty after more than 30 years in a corporate sales role.

Gilded Lilly Marketing worked with Debra to build the Balance Brings Beauty brand from the ground up. Here’s what I created to make her idea a reality:

  • Designed a custom logo

  • Conducted a website photo shoot with in-house photographer, James Ristau

  • Designed a Squarespace website complete with online store, course calendar and FAQ page

  • Set up social media accounts (Facebook and Instagram)

  • Wrote starter posts with supporting imagery for brand launch and generated a hashtag bank for future posts

  • Designed branded certificates for students

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