ChairZ came to us with a concept.

They just started construction on a new salon suites business they designed to be different from their competitors. A more competitive pricing structure and boutique style gave stylists the feel of a salon while giving them the flexibility and autonomy of their own business.

ChairZ reached out to Gilded Lilly Marketing to create a logo for their business. Over the course of a year, we created a branding package, interior and exterior signage, website, social media accounts, and ongoing social posts.

During competitive analysis, we noticed that other salon suites used a more corporate, neutral look and feel. ChairZ uses a bold color system for their suites, so we leaned into that for the branding. We designed the 1960s-style salon chair graphic, which is used throughout the suites, for a unique, graphic look.

We also wanted the ChairZ branding to feel fun and inclusive. Throughout the building, you’ll find decals that welcome stylists and their clients to the ChairZ experience. We really wanted ChairZ to feel unlike any other salon you’ve been to.

With the help of Gilded Lilly Marketing, ChairZ is fully booked and they are expanding their business to include 5 more suites.