Helping the City of Hazel Park present their logo to the ones who call it home.

Hazel Park, MI is a city with a rich history and loyal residents. To showcase their growth, the city had a new logo made (by another agency). In order to properly showcase their new logo, the city asked Gilded Lilly Marketing to create a document to explain the logo and its design elements, as well as its tie in to the city’s master plan for the year.

I combined new and historic photos of the city to pay homage to the past while celebrating the city’s evolution. I also broke down the 100+ page master plan into segments so residents could get a snapshot of the city’s goals.